ITB Asia 2022, Singapore - 20 October 2022
A Memorandum of Understanding (MOU) was signed between NATAS and Saudi Tourism Authority (STA) on 20 October 2022 at the ITB Asia 2022 event.
Photo: Steven Ler, President, NATAS and Alhasan Aldabbagh, Chief Markets Officer APAC, Saudi Tourism Authority (STA),
In an exclusing interview with ITB Asia News, Alhasan Aldabbagh, Chief Markets Officer APAC, Saudi Tourism Authority (STA), shared that STA "will focus first on the markets which have large outbound travel markets, such as India, Japan, Korea, China, Indonesia, Malaysia or Singapore". As well as "to reach out to countries which traditionally sent us pilgrims, such as Indonesia and Malaysia, to demonstrate that our country can also be a leisure destination".
Saudi offers whole range of tourism products – culinary, culture, history, nature or adventures – which are a perfect fit for APAC markets.
Read full article https://itb-asia-news.com/daily/d2_exclusive-itw-saudi/